How does PRM manage sensitive information during large incidents?

Collaborating with other entities for a consistent message is crucial in managing sensitive information during large incidents. When multiple organizations and agencies are involved, having a unified communication strategy helps to prevent misinformation and confusion among the public and the media. By coordinating with other entities, the Public Relations Management (PRM) can ensure that the information shared is accurate and reflects a common perspective, which is essential in maintaining public trust during critical situations. This collaborative effort not only enhances the credibility of the shared information but also allows for a more comprehensive response to incidents, ensuring that all relevant information is disseminated effectively and efficiently.