How should feature stories or general interest pieces be scheduled?

Scheduling feature stories or general interest pieces through Public Relations and Marketing during regular business hours is essential for maintaining a consistent and professional communication strategy. This approach ensures that all media interactions are handled by trained personnel who understand the department's messaging, can effectively manage public perception, and are equipped to provide accurate information.

Public Relations and Marketing have the expertise to tailor stories in a way that highlights the department's achievements and initiatives, while also ensuring compliance with department policies and procedures. By coordinating through this channel, the Oklahoma City Fire Department can ensure that all publicity efforts are aligned with its overall goals and that any sensitive information is appropriately vetted before being shared with the media.

This method also allows for optimal use of resources and minimizes the risk of miscommunication or misinformation during high-pressure situations like emergencies, where direct interaction with the media could lead to confusion or varied messaging.

Other options lack the structured approach provided by Public Relations and Marketing, which is vital for effective storytelling and public engagement.