What are some internal and external responsibilities of PRM?

The role of Public Relations Management (PRM) encompasses a wide range of responsibilities that are essential for maintaining communication and managing the department's image both internally and externally. The correct choice highlights several key areas:

Media relations involve communicating with news outlets and managing the dissemination of information to the public, which is crucial for transparency and maintaining community trust. Social media administration allows the department to engage with the community in real-time, fostering a connection and providing timely updates during emergencies or events.

Website maintenance ensures that the department's online presence is up-to-date, providing critical information and resources to both the public and department members. Additionally, crisis communication is vital in managing the narrative during a crisis, ensuring that accurate information is communicated effectively to prevent misinformation and maintain public confidence in the department.

These functions are interconnected and represent a proactive approach to communications that helps manage the department's reputation and enhance community relations. The other options focus on more specialized or narrow sets of responsibilities that do not encompass the broader scope of PRM duties as fully as the selected answer does.