What are some responsibilities of Public Relations and Marketing (PRM)?

Public Relations and Marketing (PRM) plays a vital role in shaping the image and communication strategies of an organization, such as the Oklahoma City Fire Department. The responsibilities associated with PRM primarily revolve around managing how the department interacts with the public and promotes its services.

Crisis communication is a key element of PRM, as it involves effectively managing information during emergency situations or organizational challenges. This ensures that the public receives timely and accurate information, which helps maintain trust and credibility.

Additionally, marketing of services is crucial for a fire department to inform the community about various initiatives, safety programs, and public services. This proactive approach helps raise awareness and encourages community engagement, which can be essential for public safety and promoting beneficial services.

In contrast, responsibilities like equipment maintenance and inspections, administrative tasks and human resources management, and financial auditing and compliance are typically outside the purview of PRM. These tasks are usually delegated to other specialized departments or functions within the organization, emphasizing that PRM’s focus is specifically on communication and outreach.