What are the duties of the Public Relations Officer (PRO)?

The duties of the Public Relations Officer (PRO) primarily include managing the flow of information between the department and the media as well as the public. By acting as the primary media contact during business hours, the PRO ensures that accurate and timely information is disseminated regarding the department's activities, initiatives, and emergency responses. This role is essential in shaping the public perception of the fire department and fostering good relationships with media outlets, which is crucial for effective communication in times of emergencies or department crises.

Other responsibilities typically associated with the PRO may include preparing press releases, responding to media inquiries, and organizing public outreach efforts. These tasks underscore the importance of having a dedicated officer to manage communications, allowing the department to maintain clarity and transparency in its operations. This aspect of public relations is vital for building trust within the community and ensuring that residents have access to valuable safety and emergency information.

In contrast, the other options involve management and operational functions that fall outside the scope of the PRO's responsibilities. Financial management, supervisory roles over fire personnel, and overseeing training programs are typically designated to other senior members of the department with specific expertise in those areas.