What is the responsibility of PRM staff during significant incidents?

The responsibility of PRM (Public Relations Management) staff during significant incidents is to notify the media with details and respond as necessary. This function is crucial for maintaining transparency and effectively communicating with the public. By providing timely and accurate information, PRM helps to manage the overall narrative surrounding an incident, minimizes misinformation, and ensures that the media outlets are informed about what is happening.

Effective communication with the media can also enhance the public's understanding of the situation, which is especially important during emergencies. This transparency is part of the Fire Department's commitment to keeping the community informed and can aid in public safety efforts by sharing critical information that might affect community behavior or resources during a significant event.

Other choices do not align with the proactive communication approach that is essential during significant incidents, demonstrating the importance of the PRM role in such scenarios.