What is the role of the Public Relations Officer (PRO) during an incident?

The role of the Public Relations Officer (PRO) during an incident is primarily focused on communication. The PRO is responsible for disseminating timely and relevant information to the media and the community, ensuring that accurate updates about the incident are shared. This function is crucial as it helps to manage public perception, reduces misinformation, and keeps the community informed about safety measures, evacuation orders, or any other important details regarding the incident.

Providing consistent and clear communication can foster public trust and cooperation during an emergency. The PRO also serves as a liaison between the incident command and the press, allowing operational personnel to focus on managing the incident without the distraction of media inquiries. This communication strategy is vital during incidents as it helps ensure that the public has the necessary information to stay safe and understand the situation, thereby enhancing overall community response and resilience.