What is the typical length of a news release?

A news release is typically concise and designed to deliver essential information quickly and effectively. Limiting a news release to no more than two pages helps ensure that the message is straightforward and easily digestible for the media and the public. This brevity focuses on the critical information—such as the who, what, where, when, and why—without overwhelming the reader with extraneous details.

The structure of a good news release generally maintains a clear, organized format that captures attention and facilitates easy understanding, which is crucial for busy journalists who sift through numerous copious press materials each day. By adhering to this guideline of conciseness, the news release remains impactful and increases the likelihood of coverage.

Longer releases would risk losing the reader's attention, making it less likely to be shared or reported on. Therefore, keeping it to a maximum of two pages helps maintain engagement and effectiveness.