What responsibility does the PRM office have regarding social media?

The PRM (Public Relations and Marketing) office plays a pivotal role in overseeing the organization's social media presence, which includes managing social media administration. This encompasses developing content strategies, engaging with the audience, and ensuring that all communication aligns with the department's mission and branding.

By managing social media administration, the PRM office can effectively promote the department's initiatives, respond to community inquiries, and manage the overall narrative surrounding the department. This also involves the strategic planning and execution of campaigns that bolster the fire department's public image and facilitate communication with the community.

Other responsibilities listed, such as monitoring community posts or creating offline marketing materials, are typically narrower in scope and do not encompass the broader role of management and administration of social media channels. Evaluating the financial success of advertisements, while important, is not a primary focus of the PRM office regarding social media management; rather, it emphasizes promotional outreach and engagement with the community.