What role does the PRO or Assistant PRO play after regular business hours?

The role of the Public Relations Officer (PRO) or Assistant PRO after regular business hours is to respond to significant fire incidents and fatalities. This responsibility is crucial as the PRO or Assistant PRO acts as the liaison between the fire department and the public, especially during emergencies when timely and accurate information dissemination is essential. They ensure that the media and community receive consistent updates about ongoing incidents, which helps to manage public perception and provide necessary information that might affect the community's safety.

Being available during critical situations enables the PRO or Assistant PRO to facilitate better communication and provide vital information to the press and public, ensuring transparency and accountability. In contrast, while monitoring social media, writing articles, and handling internal communication are important functions, these tasks do not typically require immediate attention during emergencies and thus fall outside the primary responsibilities during after-hours incidents.