What should be reported to Public Relations and Marketing (PRM)?

Reporting all work with the media that is scheduled to be printed or aired to Public Relations and Marketing (PRM) is crucial because it ensures consistent messaging and branding of the department. This practice helps maintain the integrity of communication with the public and the media, allowing the PRM team to prepare appropriate responses, manage public perception, and provide a cohesive narrative about the department’s activities and initiatives. By coordinating with PRM, the department can maximize the effectiveness of its communications, ensuring that accurate information is disseminated and that all media interactions align with the department's goals and policies.

Other factors, such as only reporting major incidents, would not capture the full scope of media interactions that could impact public perception and community relations. Internal department meetings likely do not require PRM's involvement, as they are typically for internal communication purposes unless they involve matters relevant to public interest. Community outreach programs, while important, are only part of the overall strategy and should be reported in conjunction with all media activities to keep PRM fully informed and engaged in the department's public relations efforts.