What should the PRO do if there are concerns about releasing information?

The correct approach when there are concerns about releasing information is to consult with the Incident Commander or an authorized designee. This ensures that the information shared is appropriate, accurate, and adheres to the department's policies and procedures. Engaging with leadership allows for a collaborative decision-making process that takes into account the operational needs and public safety considerations.

It's essential to have a clear line of communication and accountability in these situations, as unauthorized or hasty information releases can lead to misinformation, public panic, or legal issues. By seeking guidance from an individual who is authorized to make such decisions, the Public Relations Officer (PRO) can ensure that they are aligned with the overall incident management strategy and the department's communication protocols. This also reinforces the importance of hierarchy and proper channels in emergency responses.