What should the PRO do as soon as practicable during an incident with media presence?

The appropriate action for the Public Relations Officer (PRO) during an incident with media presence is to report to the Incident Commander, obtain an incident briefing, and then assume PRO responsibilities. This approach ensures that the PRO is fully informed about the current status of the incident, allowing them to provide accurate and timely information to the media and the public.

By first meeting with the Incident Commander, the PRO can gather essential details and context about the situation, which is crucial for effective communication. This step also helps establish a clear chain of command and ensures that all messaging coming from the department aligns with the overall strategy for managing the incident. Understanding the incident's scope, ongoing operations, and any safety concerns is vital for the PRO to convey the right information without causing confusion or panic.

This method prioritizes proper coordination and information management, which are critical during emergency situations. By doing so, the PRO can contribute positively to public perception and ensure that the media disseminates accurate information to the community.