What should the Public Relations Officer avoid doing concerning the cause of an incident?

The role of the Public Relations Officer in relation to the cause of an incident is critical for maintaining credibility and integrity. Speculating about the cause can lead to misinformation, confusion, and can undermine the public's trust in the department's communication. Once speculation begins, it can also escalate to unfounded rumors that may lead to more confusion or panic within the community. By avoiding speculation, the Public Relations Officer ensures that information shared is accurate and based on verified facts, which is paramount in any emergency response situation. This approach allows the department to control the narrative in a responsible manner, ultimately fostering a more trusting relationship with the public and stakeholders.