What type of information is the PRO expected to provide during an incident?

The role of the Public Relations Officer (PRO) during an incident is crucial, as they serve as the bridge between the fire department and the community or media. Providing timely and accurate information is essential because it helps ensure the public is well-informed about the situation, any risks, and the actions being taken by emergency responders. This fosters trust and transparency, reduces misinformation, and can help mitigate panic during an incident.

Timely communication allows for the immediate dissemination of critical information as the situation evolves, ensuring that all stakeholders receive updates that reflect the current state of affairs. Accuracy is equally important, as incorrect information can lead to confusion or heightened concerns among the public and the media. Together, these elements ensure that the PRO aids in maintaining effective communication during emergencies, guiding both public understanding and response accordingly.