When should the PRO coordinate with other agencies?

The correct answer highlights the importance of proactive and continuous coordination between the Public Relations Officer (PRO) and other agencies right from the onset of an incident. This approach ensures that accurate and consistent information is disseminated to the public and media, which is vital in managing an incident effectively. By coordinating at the beginning and maintaining that communication as needed, the PRO can swiftly address any evolving situations, mitigate misinformation, and provide timely updates.

This continuous interaction aids in the collaborative efforts required for effective incident management, allowing various agencies to operate with a unified message and purpose. Gathering insights and support from multiple agencies can also enhance the response efforts, improving overall outcomes. Engaging early on is essential for planning and strategy alignment, thus facilitating a smoother handling of public communication throughout the incident lifecycle.