Which of the following is a key responsibility of the Public Relations Officer during media interactions?

The key responsibility of the Public Relations Officer during media interactions is to ensure accurate and timely information is shared with the media. This role is crucial because the media often plays a vital part in disseminating information to the public, especially in emergency situations. By providing accurate details, the Public Relations Officer helps shape public perception and understanding of incidents, promotes safety messages, and reduces misinformation.

Miscommunication or delays in sharing information can lead to confusion, panic, or misunderstandings within the community. The Public Relations Officer must also be skilled at communicating the department’s position on various matters, so the public is well-informed about what is happening and what safety measures are in place.

The other responsibilities listed, such as directing traffic at incident scenes, distributing uniforms, and conducting safety training, fall outside the primary focus of media relations and public communication, which is specifically the domain of the Public Relations Officer.