Who determines the purpose and scope of a news conference?

The Fire Chief or the Battalion Chief of Public Relations and Marketing holds the responsibility for determining the purpose and scope of a news conference. This role is critical as these individuals understand the overall vision and priorities of the department. They also possess the authority to determine the key messages that need to be communicated to the public and media, ensuring that the department's objectives align with community needs and concerns.

By having the Fire Chief or the designated Battalion Chief in charge, the conference is guided by a cohesive strategy that encompasses the department's policies, procedures, and current events. This high-level decision-making ensures that the messaging is consistent and reflects the department's mission and values effectively. In contrast, the other positions mentioned may play supportive roles in the organization and operation of the event but do not have the same authority or comprehensive perspective that comes with leading the department.