Why is it important to engage with the media during an incident?

Engaging with the media during an incident is critical for building public trust and providing accurate information. When first responders communicate effectively with the media, they can ensure that the public receives timely updates and facts about the situation. This transparency helps to alleviate misinformation and speculation that could arise in the absence of official communications. By providing accurate information, the fire department can foster a sense of confidence within the community and maintain their trust during challenging situations.

Accurate media engagement also helps to clarify the departments’ actions and priorities, especially in emergencies where public safety might be at risk. The media serves as a vital channel for disseminating essential information to the community, including instructions, safety measures, and updates on the incident's progression. This proactive approach not only informs the public but also demonstrates the department's commitment to serving and protecting the community.